New Assure Plus is a non-linked participating life insurance plan designed to provide financial protection for your family while also helping you build a maturity corpus. The plan offers a choice between two death benefit payout options and provides an opportunity to receive bonuses declared by the insurer. It is suitable for individuals seeking life cover along with long-term savings benefits and flexible premium payment options.
Generali Central New Assure Plus is a Non-Linked Participating Plan offered by Generali Central Life Insurance. This investment plan provides financial security through life insurance protection and allows policyholders to participate in the profits of the company through bonuses.
The plan offers two death benefit payout options:
Policyholders can choose the sum assured, policy term, and premium payment term based on their financial goals. The plan also offers flexibility through premium payment options and the ability to enhance coverage through an accidental benefit rider.
The plan allows you to select from two death benefit payout structures:
The policy participates in the insurer's profits through:
Premiums can be paid:
Coverage can be enhanced through the Generali Central Life Insurance Accidental Benefit Rider.
Premium discounts are available for higher sum assured amounts.
Tax benefits may be available under prevailing tax laws.
| Eligibility Parameter | Details |
| Minimum Entry Age | 3 years |
| Maximum Entry Age | 55 years |
| Maturity Age | 18 years to 70 years |
| Policy Term | 10 to 30 years |
| Premium Payment Term | Option 1: 5 years to Policy Term; Option 2: 5 years to (Policy Term minus 5 years) |
| Minimum Premium | ₹10,000 annualised premium |
| Maximum Premium | No Limit |
| Sum Assured | Minimum ₹1,00,000 |
| Maximum Sum Assured | No Limit |
| Premium Payment Frequency | Yearly, Half-Yearly, Quarterly, Monthly |
The nominee receives the higher of:
The policy terminates after payment of the death benefit.
Two payouts are made:
The nominee receives the higher of:
At policy maturity, the nominee receives:
No future premiums are payable after the death of the life assured, and the policy continues till maturity.
Death Sum Assured is the highest of:
Upon survival till maturity and payment of all due premiums:
The policyholder receives:
The same maturity benefit is payable. Additionally, maturity benefit remains payable even if the life assured dies during the policy term, provided all instalment premiums due till death have been received.
The company may declare a bonus annually. The bonus is added to the Sum Assured and future bonuses are calculated on the enhanced amount.
A discretionary terminal bonus may be declared and paid on death or maturity.
Premiums paid may qualify for tax benefits under:
Tax benefits are subject to prevailing tax laws.
(UIN: 133B027V01)
This rider can be added to enhance coverage against accidental events.
For rider-specific benefits, terms, conditions, and exclusions, refer to the rider brochure.
Premiums may be paid:
Coverage continues during the grace period, subject to deduction of due premiums.
A lapsed or paid-up policy may be revived within two years from the due date of the first unpaid premium.
After payment of:
the policy acquires paid-up value.
The Sum Assured and Death Sum Assured are reduced proportionately.
No future bonuses accrue during paid-up status, though accrued bonuses remain attached.
The policy can be surrendered after:
The surrender value payable is the higher of:
Permitted under Section 39 of the Insurance Act, 1938.
If the Life Assured commits suicide:
Death benefit payable will be: 80% of premiums paid
Death benefit payable will be the higher of:
Under Option 2, nominees are not permitted to avail:
after the death of the life assured.

˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
*All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C Apply
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ