ULIP- Unit Linked Insurance Plan

A Unit Linked Insurance Plan (ULIP) is a simple plan that gives you two things in one: life insurance and money growth. The premium paid is split between providing life cover and investing in equity, debt, or balanced funds, based on the policyholder's risk appetite. With a 5-year lock-in period, ULIPs are structured for disciplined, long-term financial goals such as retirement planning, wealth accumulation, or securing a child's future.

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Sameep Singh
Written By: Sameep Singh
Sameep Singh
Sameep Singh Business Unit Head - Domestic Savings
Mr. Sameep Singh is a Business Unit Head for the domestic Investment Business at policybazaar.com, holding a master's from Symbiosis School of Banking & Finance. He has played a pivotal role in crafting investment and term business strategies during his tenure at Policybazaar. His exceptional leadership has been instrumental in driving both product and business growth throughout his impressive career.
Vivek Jain
Reviewed By: Vivek Jain
Vivek Jain
Vivek Jain Head of Savings business
Mr. Vivek Jain Chief Business Officer (CBO) – Life Insurance at Policybazaar.com, is a seasoned business leader with over a decade of experience in building and scaling high-impact life insurance businesses. An alumnus of IIM Calcutta, he brings deep expertise in product strategy, customer experience, and digital innovation within the life insurance ecosystem. In his role as CBO, Mr. Jain has been instrumental in shaping Policybazaar’s life insurance portfolio, driving customer-centric, inclusive, and data-led solutions that simplify insurance discovery and purchase. His strategic leadership has strengthened insurer partnerships, expanded product accessibility, and enhanced trust among millions of customers.

What is ULIP?

A Unit Linked Insurance Plan (ULIP) is a versatile financial product designed to bridge the gap between protection and wealth creation. Instead of managing separate policies, a ULIP functions as an all-in-one solution. When you pay your premium, the amount is strategically split: one part secures a life cover for your family’s safety, while the remaining portion is invested in market-linked funds (such as equity, debt, or balanced funds) to help grow your capital over time.

Modern ULIPs are different because they provide the facility of Dynamic Fund Management. Dynamic Fund Management automatically switches your money between debt and equity funds, safeguarding your gains.

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ULIP - The Truth They Won’t Tell You

How Does ULIP Work?

Akash, a 30-year-old, starts a 20-year ULIP plan.

He pays ₹50,000 every year for the first 10 years.

Policy Details

  • Life Cover (Sum Assured): ₹5,00,000 (10x his annual payment)

  • Yearly Charges (Admin & Others): ₹2,500

  • Actual Amount Invested Yearly: ₹47,500

  • Starting NAV (Price per Unit): ₹10

  • Units Bought Each Year: 4,750 units (₹47,500 ÷ ₹10)

  • Total Units After 10 Years: 47,500 units

How the Returns Work (Example)

Scenario What Happens
Death Benefit (If Akash passes away during the term) The nominee gets whichever is higher:
• The ₹5,00,000 life cover
• The current value of the fund
Example: If NAV = ₹25 → Fund Value = 25 × 47,500 = ₹11,87,500
Payout: ₹11,87,500
Maturity Benefit (If Akash outlives the 20-year term) Akash gets the total value of his units at the end.
Example: If NAV at maturity = ₹40 → Fund Value = 40 × 47,500 = ₹19,00,000
Payout: ₹19,00,000

New Age ULIPs

New-age ULIPs, often called 4G ULIP plans, have changed the game by cutting out the heavy costs that used to eat into your returns. Unlike older versions, these don't charge you for premium allocation or policy administration, meaning more of your money actually goes into the market. Features like mortality charges that are returned upon your policy's maturity help provide you with free life cover if you outlive the policy term. It is a much better investment strategy that concentrates on keeping your wealth intact, instead of filling your insurer’s pocket with high fees.

Why people are choosing ULIPs right now

The shift toward these plans isn't just a trend; it's backed by some massive numbers. The Indian life insurance market was valued at $110.6 billion in 2024, and experts at the IMARC Group expect it to more than double to $248.37 billion by 2033.

When you look at the global scale, research from Allied Market Research suggests the ULIP market is growing at about 10.5% every year. People are moving toward these plans because they offer a level of control you don't usually get with traditional insurance.

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What is ULIP? | How to Choose the Best ULIP Plan in 2026?

Best ULIP Plans in India 2026

Below are some of the best ULIP Plans in India:

Plan Names Entry Age Minimum Annual Investment ULIP Returns in 10 Years 
Bajaj Life Invest Protect Goal 18 years  ₹50,400 21.4%
TATA AIA Smart Sampoorna Raksha 18 years  ₹20,672 19.2%
HDFC Life Sampoorn Nivesh 18 years  ₹12,000 27.5%
HDFC Life Click2Invest 18 years  ₹12,500 27.5%
TATA AIA Fortune Pro  18 years  ₹12,000 21.2% 
Bajaj Life Goal Assure II 18 years ₹36,000 23.3%
Bajaj Life Smart Wealth Goal III 18 years ₹24,000 23.2%
Aditya Birla Wealth Aspire Plan 18 years  ₹40,000 19.3%
PNB Metlife Mera Wealth Plan 18 years  ₹12,000 18.3%
Bharti AXA Wealth Maximizer 18 years  ₹24,000 17.1%
Kotak Life E-Invest 18 years  ₹12,000 16%
Edelweiss Tokio Wealth Secure+ 0 years  ₹12,000 15%
Future Generali Big Dream  18 years  ₹18,000 14.3%
LIC SIIP Plan 18 years  ₹30,000 16.9% (RSI)
SBI Life eWealth Insurance  5 years ₹24,000 16.1% (RSI)
ICICI Pru LifeTime Classic  0 years ₹30,000 21.6%
Aviva i-Growth 18 years ₹48,000 13.8%
See More Plans

Disclaimer: Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by an insurer.” The returns are the returns of the best-performing fund in the plan. * RSI: Returns Since Inception Data Source: Value Research

Top Features and Benefits of ULIP Plans

Financial Goals:
Get High Returns
Fund Control:
Free switching to manage market risk
Flexibility:
SIPs with 150+ fund options
Diverse Portfolio:
Diverse portfolio through market-linked plan
Financial Security:
Life cover for family
Liquidity:
Withdrawal option after 5 years
Benefits Of Market Linked Investment Plans
Get High Returns
Free Fund Switching
150+ Funds
Life cover
Withdrawable after 5 Years

Here are the features and benefits of ULIPs explained:

  • Dual Benefit: A ULIP is a dual-purpose plan that provides life insurance and an investment platform in one go. You essentially decide where your money goes—part of your payment covers your life insurance, and the balance is invested in the specific funds you prefer.

  • Switching is easy: Unlike most investment products, ULIPs allow you to switch between different ULIP funds depending on your financial goals and risk appetite. You are not locked into one strategy throughout the policy term.

  • Safety net for kids: If you’re planning for your child, these plans are great because of the "waiver of premium" feature. If something happens to you, the company covers the future payments so the plan stays on track for your kid.

  • Complete clarity: At all times, you have full visibility into your ULIP. Periodic statements outline the charges applied, the amount invested in funds, and the life cover in force.

  • Emergency cash: After that first five years is up, the plan opens up. You can take out some of your money if you run into a financial crunch without having to cancel the whole thing.

  • Tax Advantages: Premiums paid toward a ULIP are eligible for tax deductions under Section 80C of the Income Tax Act. The maturity amount received is also tax-free under Section 10(10D)^.

  • Performance Tracking: ULIPs let you keep track of how your investments are performing. Based on this, you can decide whether to stay in the same fund or switch to a different one.

Tax Benefits on ULIPs 

The ULIPs (Unit-Linked Insurance Plan) taxation structure can be comprehended from the information provided below.

  1. LTCG Exemption 

    Long-term capital gains (LTCG) tax is exempted on ULIPs for annual premiums up to 2.5 lacs. 

  2. Income Tax Benefits Under 80C

    With a maximum exemption of Rs. 1.5 lakh under Section 80C, ULIP premiums qualify for tax savings. Also, you don't have to pay tax on your ULIP maturity payout. Just ensure your life cover is at least 10 times your annual premium to get the full benefit. If the cover is lower than that, your tax deduction gets capped at 10% of the sum assured.

  3. Income Tax Benefits Under 10(10D)

    Maturity payouts from a ULIP don't attract tax. For any policy issued before February 1, 2021, the final amount is tax-free regardless of how high your yearly premiums were.

    It is very easy to claim these benefits. Your premiums reduce your taxable income under Section 80C, and the final maturity amount is exempt under Section 10(10D). ULIPs work well if you want to look after your family and cut down your tax bill at the same time.

Disclaimer: Tax benefits and savings are subject to changes in tax laws. ^ Maturity benefits are applicable for annual premiums up to 2.5 lacs.

Market-Linked Wealth Creation vs. Traditional Insurance

Feature Market-Linked Wealth Creation (ULIPs) Traditional Insurance (Endowment/Money Back)
Primary Objective Building wealth steadily by putting your money to work in stocks and bonds. To provide capital protection and a guaranteed sum at maturity.
Nature of Returns The returns on these plans fluctuate because they are tied directly to the ups and downs of the specific funds you select—whether you’re leaning into stocks, sticking to bonds, or finding a middle ground. Returns are pre-defined or come in the form of annual bonuses.
Risk Profile High. You carry the market risk. Your fund value can fluctuate daily. Low. The insurance company carries the risk. Your principal is generally safe.
Flexibility High. You can "switch" between equity and debt funds depending on market conditions. Low. The insurer decides where the money is invested; you have no control.
Transparency High. You get a daily NAV (Net Asset Value) and can see exactly where your money is. Low. It is often unclear how the bonus is calculated or where the underlying assets are invested.
Liquidity Moderate. Usually has a 5-year lock-in period, after which partial withdrawals are allowed. Low. Withdrawing early often leads to heavy "surrender charges" or loss of bonuses.
Ideal For Investors with a long-term horizon (10+ years) who want to beat inflation. Conservative individuals who want a "set and forget" safety net.

ULIP vs Other Investment Options Under 80C

Below is a detailed comparison of ULIP plans with other investment options available: 

Feature ULIP ELSS PPF NSC Tax-Saving FD
Lock-in Period 5 years 3 years 15 years 5 years 5 years
Expected Returns 10-15% (market-linked) 12-15% (equity, market-linked) 7.1% (fixed) 7.7% (fixed) 7-8% (fixed)
Risk Level Moderate (depends on funds chosen) High (equity) Low (government-backed) Low Low
Tax on Investment Up to ₹1.5 lakh u/s 80C Up to ₹1.5 lakh u/s 80C Up to ₹1.5 lakh u/s 80C Up to ₹1.5 lakh u/s 80C Up to ₹1.5 lakh u/s 80C
Tax on Returns Tax-free at maturity if premium ≤ ₹2.5L per year*  LTCG tax: 10% on gains > ₹1 lakh Fully tax-free Taxable Taxable
Tax advantage under New Tax Regime ULIP continues to offer exemption on Section 10(10D) maturity for premium ≤ ₹2.5L No No No No
Insurance Cover Yes (life cover) No No No No
Flexibility Switch between funds (equity/debt) Only equity investment Fixed returns Fixed returns Fixed returns

*ULIP maturity proceeds remain tax-free under Section 10(10D) if the annual premium does not exceed ₹2.5 lakh for policies issued after Feb 2021; otherwise, maturity is taxable.

How to Choose the Best ULIP Plans According to Your Goals

ULIPs are classified based on their purpose and death benefit. Let us learn about them in detail.

  1. Classification by Financial Goals

    Different ULIPs are built to handle specific life stages, from retirement and wealth building to education and health.

    • ULIPs for Retirement Planning: These plans act as a long-term safety net, helping you quietly build up a retirement fund over the years. By the time you stop working, that investment portion has had the time to grow into a significant sum. You can then turn that pool of money into a regular monthly income, making sure you can keep living comfortably even after the salary checks stop.

    • ULIPs for Building Wealth: In your 20s or 30s, these plans are great for long-term growth. They allow you to put money into market-linked funds so you can build up enough capital to reach your future financial targets.

    • ULIPs for Child Education Plans: These are designed to protect a child's academic future. The most important part is the "waiver of premium." If the parent passes away or can't work due to a serious illness, the insurance company pays the remaining premiums. This ensures the child still gets the full payout exactly when they need it for college or school.

    • ULIPs for Health and Medical Benefits: Some ULIPs offer a financial cushion for medical issues. Besides the investment and life cover, they provide cash to help deal with health emergencies or expensive hospital treatments when they come up.

  2. Classification by Death Benefits

    ULIPs come in two types: Type 1 prioritizes life coverage with a higher payout on demise, while Type 2 emphasizes investment, offering the fund value on death. Both types allow customization for diverse financial goals.

    Parameter Type 1 ULIP Plans Type 2 ULIP Plans
    Lock-in period 5 years 5 years
    Investment options Equity, debt, or a mix of both Equity, debt, or a mix of both
    Returns Market-linked returns Market-linked returns
    Death Benefit Upon death, these plans pay the nominee either the life cover amount or the current fund value, whichever is higher.
    Example: If your investments have increased to ₹50 Lakh and your life cover is ₹40 Lakh, your family gets ₹50 Lakh.
    With these plans, the nominee gets both life cover and investment value. Because it pays out both, the premiums are usually higher, but the final payout is much larger.
    For instance, if your life cover is ₹40 lakh and your investment grows to ₹50 lakh, the nominee receives ₹90 lakh in total.
    Objective Guaranteed death benefit payout Higher returns
    Suitable for Risk-tolerant investors Risk-tolerant investors
    Sum at Risk As the fund value steadily increases over time, the amount of risk faced by the insurance company decreases correspondingly. As the fund value steadily increases over time, the amount of risk faced by the insurance company decreases correspondingly.
  3. Classification by Funds

    There are many types of funds available with ULIP plans, such as equity, debt, and hybrid funds. These choices are available to investors based on how much risk they are willing to take and what their financial goals are.

    • Equity Funds: They are risky but can pay off big. These buy stocks to make money over time. They are unstable, so only pick these if you can ignore short-term drops in the market.

    • Debt Funds: These invest in bonds to keep your money secure and earn stable returns. They won't rise as quickly as stocks, but they will keep your money safe from market crashes.

    • Hybrid Funds: They are a good choice for people who want to be in the center. They combine equities and bonds to provide you some gain while also giving you a safety net to protect you from losing too much.

What are the Charges Related to ULIP Plans?

ULIP charges encompass premium allocation, fund management, policy administration, mortality, and surrender charges. Understand these fees for informed investment decisions.

They are subdivided into the following categories:

  • Premium Allocation Charges: Typically 0% to 5% of the premium. Deducted upfront from the premium paid to cover initial expenses like agent commission, underwriting, and policy issuance.

  • Fund Management Charges (FMC): Max 1.35% p.a. as per IRDAI (Charged daily).

    • Fee for managing the investment funds (equity, debt, etc.).

    • Deducted before calculating the daily Net Asset Value (NAV).

  • Policy Administration Charges: Think of this as a basic service fee. The insurer deducts a small amount periodically to handle your account, keep records, and run the plan. They either charge a flat fee or take a small cut directly from your premium.

  • Mortality Charges: This is the actual price for your life insurance cover. Since the insurer is taking a risk on your life, they charge you based on things like your age and health. Instead of asking for cash, they just cancel a few of your investment "units" each month to cover the cost.

  • Fund Switch Fees: One of the best parts of a ULIP is moving your money between different funds. Most insurers give you a few "freebies" every year. Once you use those up, they'll charge you a small fee, usually between ₹100 and ₹500, each time you want to move your money again.

  • Discontinuance or Surrender Charges: If you cancel your ULIP within the first four years, you’ll be hit with a discontinuance fee. The good news is that these surrender charges disappear entirely once you hit the five-year mark. Expect to pay between ₹1,000 and ₹4,000. The final cost changes based on your premium amount and the current value of your fund. These rates aren't random, either, the IRDAI caps them to make sure insurers only recover their basic administrative costs.

ULIP Plans by Insurance Companies

Picking the right ULIP is a big deal for your long-term money goals. Here are some of the top-rated plans currently available from Indian insurers:

Aditya Birla Sun Life Insurance
Aviva India
Bajaj Life Insurance
Bharti AXA Life Insurance
Edelweiss Tokio Life Insurance
Future Generali India Life Insurance
HDFC Life Insurance
ICICI Prudential Life Insurance
Kotak Mahindra Life Insurance
Life Insurance Corporation of India
PNB MetLife India Insurance
SBI Life Insurance
TATA AIA Life Insurance
Aditya Birla Sun Life Insurance

Aditya Birla Wealth Aspire Plan

Key features

Market-linked ULIP plan with a choice of two funds focuses on wealth creation and life protection.

Benefits

  • Flexibility to transfer your money between 16 different funds to maximise your returns.
  • You can enjoy extra coverage by choosing the optional additional rider benefits.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • Save up to ₹20.9L under Sections 80 C and 10(10D)^.
Learn more about ULIPs Learn More
Aviva India

Aviva i-Growth

Key Features

Unit-linked life insurance plan with a loyalty bonus, designed for long-term wealth creation.

Benefits

  • Pay regular premiums and enjoy Loyalty additions in the last 3 policy years.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • Twelve free switches to transfer your money between different funds to maximize your returns.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
  • Save up to ₹4.75L under Sections 80 C and 10(10D)^.
Learn more about ULIPs Learn More
Bajaj Life Insurance

Bajaj Life Invest Protect Goal

Key Features

Unit-linked life insurance plan with investment protection, safeguarding your funds against market downturns.

Benefits

  • Life cover of ₹1.12 Cr throughout the policy term.
  • In case of Accidental Death, additional ₹56 Lac cover value is paid along with the life cover.
  • If unable to work due to Accidental Total Permanent Disability, ₹56 Lac cover is paid in addition to the life cover.
  • Mortality charges deducted will be added back to the fund value at maturity.
  • Flexibility to transfer money between different funds for maximizing returns.
  • Withdraw any amount after 5 years, with multiple withdrawals allowed.

Bajaj Life Goal Assure II

Key Features

Unit-linked life insurance plan with guaranteed payouts, offering a balance of protection and growth.

Benefits

  • Loyalty additions from the 6th year onwards boost maturity value.
  • Total mortality charges deducted returned to fund value at maturity.
  • No charges for unit allocation.
  • ₹12 Lac life cover provided at no cost.
  • Life cover charges returned at maturity.
  • Flexibility to withdraw any amount after 5 years.
  • Multiple withdrawals allowed.
  • Transfer funds freely between different funds.
  • Save up to ₹24.2L under section 80 C and 10(10D)^.

Bajaj Life Smart Wealth Goal II

Key Features

Unit-linked life insurance plan with a wealth creation focus, aiming for high potential returns.

Benefits

  • Increase maturity value with loyalty additions in the 15th, 20th, 25th, and 30th year by staying invested.
  • Mortality charges deducted in the policy returned at maturity and added back to fund value.
  • Premium Allocation charges deducted under the policy are added to Fund value after the 10th Policy year or maturity.
  • Enjoy ₹12 Lac life cover at no cost, with life cover charges returned at maturity.
  • Withdraw any amount after 5 years, with multiple withdrawals allowed.
  • Flexibility to transfer money between funds for maximizing returns.
  • Save up to ₹23.6L under section 80C and 10(10D)^.
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Bharti AXA Life Insurance

Bharti AXA Wealth Maximizer

Key Features

Unit-linked life insurance plan with a choice of investment options catering to diverse risk appetites.

Benefits

  • 118% of Mortality charges, Premium allocation charges, Fund management charges and Policy administration charges (applicable during the payment term) are refunded into the Policy Fund Value.
  • A percentage of Fund Value is added as Loyalty Additions.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • You can withdraw anytime after the completion of the Lock-in period.
  • Flexibility to transfer your money between different funds to maximise your return.
  • Save up to ₹15.9L under section 80C and 10(10D)^.
Learn more about ULIPs Learn More
Edelweiss Tokio Life Insurance

Edelweiss Tokio Wealth Secure+

Key Features

Unit-linked life insurance plan with a guaranteed maturity benefit, ensuring a minimum payout regardless of market performance.

Benefits

  • Increase your maturity value by getting rewarded with loyalty additions 6th year onwards by just staying invested.
  • The amount equal to the total of mortality charges deducted in the policy will be added back to the fund value at maturity.
  • Get rewarded with Wealth Boosters from 10th Year and loyalty additions from 6th year and increase your maturity value.
  • No charges on allocation of units.
  • ₹12 Lac life cover free of cost. Life cover charges will be returned at maturity.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
  • Flexibility to transfer your money between different funds to maximize your return.
  • Save up to ₹12.1L under section 80C and 10(10D)^.
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Future Generali India Life Insurance

Future Generali Big Dream

Key Features

Unit-linked life insurance plan specifically designed for child education and marriage planning.

Benefits

  • Extra allocation from 1% to 7% on each instalment premium is added by the insurer annually for 5 years.
  • No charges on allocation of units and policy maintenance.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
  • Flexibility to transfer your money between different funds to maximise your return.
  • Save up to ₹11.3L under section 80C and 10(10D)^.
Learn more about ULIPs Learn More
HDFC Life Insurance

HDFC Life Sampoorn Nivesh

Key Features

Unit-linked life insurance plan with loyalty bonus and waiver of premium benefit, rewarding long-term commitment.

Benefits

  • Increase your maturity value by getting rewarded with loyalty additions 10th year onwards by just staying invested.
  • Inbuilt life Cover of ₹13.2 Lac throughout the policy term.
  • Four free switches to transfer your money between different funds to maximize your returns.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
  • Save up to ₹17.6L under section 80C and 10(10D)^.

HDFC Life Smart Protect Plan

Key Features

Unit-linked life insurance plan focusing on both wealth creation and protection, balancing growth with security.

Benefits

  • Inbuilt life Cover of ₹34.4 Lac throughout the policy term.
  • The product offers a return of 2 times the mortality charges starting from policy year 11.
  • 2 times the total Premium Allocation Charges (excluding taxes) shall be added back in the form of allocation of extra units.
  • In case of accidental death, will be paid in addition to the life cover.
  • In the event of total permanent disability due to an accident, get regular monthly income. This monthly income will be equal to 1% of paid over a fixed period of 10 years
  • Sum total of FMC charges (excluding taxes) collected throughout the policy term will become payable at maturity.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
  • Save up to ₹40.4L under section 80C and 10(10D)^.

HDFC Life Click2Wealth

Key Features

ULIP plan with dual emphasis on market-linked returns and financial protection, offering simplicity and flexibility.

Benefits

  • Extra 1% of your investment amount is added by the insurer annually for 5 years.
  • The amount equal to the mortality charges deducted in the policy will be added back to the fund value at maturity, provided all due premiums have been received.
  • No charges on allocation of units and policy maintenance.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • Inbuilt Accidental Death benefit of 5L.
  • Inbuilt Accidental Total and Permanent Disability Benefit of 5L.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
  • Save up to ₹18.7L under section 80C

HDFC Life Click2Invest

Key Features

ULIP plan designed for pure market-linked investment with a focus on wealth creation and long-term goals.

Benefits

  • No charges on allocation of units and policy maintenance.
  • Four free switches to transfer your money between different funds to maximise your returns.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed
  • Save up to ₹18.5L under section 80C and 10(10D)^.
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ICICI Prudential Life Insurance

ICICI Pru LifeTime Classic

Key Features

Unit-linked life insurance plan with a choice of investment funds and riders, allowing for customisation.

Benefits

  • No charges on allocation of units.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • Get rewarded with Wealth Boosters from the 10th year and loyalty additions from the 6th year and increase your maturity value.
  • Four free switches to transfer your money between different funds to maximise your returns.
  • Save up to ₹23.4L under section 80C and 10(10D)^.
Learn more about ULIPs Learn More
Kotak Mahindra Life Insurance

Kotak Life E-Invest

Key Features

Unit-linked life insurance plan designed for online investing, offering convenience and ease of management.

Benefits

  • The amount equal to the mortality charges deducted in the policy will be added back to the fund value at maturity, provided all due premiums have been received.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed
  • Twelve free switches to transfer your money between different funds to maximize your returns.
  • Save up to ₹13.3L under section 80C and 10(10D)^.
Learn more about ULIPs Learn More
Life Insurance Corporation of India

LIC SIIP Plan

Key Features

Unit-linked life insurance plan emphasising both safety and growth, catering to risk-averse investors.

Benefits

  • No charges for Policy Administration
  • The amount equal to the mortality charges deducted in the policy will be added back to the fund value at maturity, provided all due premiums have been received.
  • Inbuilt life Cover of ₹12 Lac throughout the policy term.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed
  • Save up to ₹19.5L under section 80C and 10(10D)^.
Learn more about ULIPs Learn More
PNB MetLife India Insurance

PNB Metlife Mera Wealth Plan

Key Features

Unit-linked life insurance plan focusing on wealth creation and protection, offering various fund options and riders for customisation.

Benefits

  • Loyalty Additions will be allocated at the end of every policy year, starting from the end of the sixth policy year.
  • ₹12 Lac life cover free of cost. Life cover charges will be returned at maturity
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed
  • Flexibility to transfer your money between different funds to maximise your return
  • Save up to ₹17.3L under section 80C and 10(10D)^.
Learn more about ULIPs Learn More
SBI Life Insurance

SBI Life eWealth Insurance

Key Features

Unit-linked life insurance plan designed for online investing, offering convenience and a wide range of investment options.

Benefits

Provides life cover, market-linked returns through a user-friendly online platform, access to various fund options, the ease of managing your policy digitally, and potential for wealth creation.

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TATA AIA Life Insurance

TATA AIA Fortune Pro

Key Features

Unit-linked life insurance plan with a choice of investment options and riders, allowing for customization based on your risk appetite and goals.

Benefits

  • Loyalty Additions boost fund value after 10 years.
  • Commission-free purchases with us.
  • 12 free switches annually.
  • Flexibility to transfer funds for higher returns.
  • Withdraw any amount after 5 years; multiple withdrawals allowed.
  • ₹12 Lac inbuilt life cover for entire policy term.
  • Save up to ₹25.8L under sections 80C and 10(10D)^.

TATA AIA Smart Sampoorna Raksha

Key Features

Unit-linked life insurance plan specifically designed for child education and marriage planning, providing financial security for your child's future.

Benefits

  • Life cover of ₹1.48 Cr throughout the policy term.
  • Accidental Death Benefit of 50 lacs.
  • Accidental Total and Permanent Disability Benefit of 50 lacs.
  • At the end of the 10th, 11th, 12th, and 13th policy years, 2 times the total Premium Allocation Charges.
  • Starting from the 11th policy year, get 2 times the mortality charge at the end of each policy month in the form of the addition of units.
  • You can withdraw any amount anytime after 5 years. Multiple withdrawals are allowed.
Learn more about ULIPs Learn More

Disclaimer: ≈ Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. This list of plans listed here comprise of insurance products offered by all the insurance partners of Policybazaar. The sorting is done in alphabetical order (Fund Data Source: Value Research). For a complete list of insurers in India refer to the Insurance Regulatory and Development Authority of India website, www.irdai.gov.in

ULIP Plan Buying Guide

ULIP (Unit Linked Insurance Plan) combine life insurance coverage with market-linked investments. But are they the perfect fit for you? Let's break it down.

  • Who Should Consider ULIP?

    • Staying in for the long run: ULIPs aren't for quick cash. You really need to give them at least five years (or even longer) so your money has enough breathing room to bounce back when the market gets rocky.

    • Saving with a purpose: These work best when you’re eyeing a big future expense, like your retirement or your kid’s tuition. Because you’re locked in for a while, it forces you to keep your hands off the money and let it actually grow toward those goals.

    • Getting the balance right: You’re getting a mix of insurance and market play here. It’s important to be real with yourself about how much risk you can handle—your returns depend entirely on which funds you choose to put your money in.

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  • Why Invest in ULIPs?

    • The Power of "Switching": Unlike almost any other investment, ULIPs allow you to move your money between equity (high risk/reward) and debt (low risk/stability) as often as you like. If you feel the stock market is getting too expensive, you can park your gains in a safe fund without exiting the plan.

    • Tax-Free Wealth Building: Under current laws (like Section 80C and 10(10D) in many regions), ULIPs offer a rare "triple threat." You get a tax break on the money you put in, the growth inside the fund isn't taxed annually, and the final maturity amount is often tax-exempt if your annual premium stays under specific limits.

    • The "Dual-Action" Advantage: You aren't just investing; you’re also securing a life insurance cover. This ensures that even if you aren't around to complete your 15-year goal, your family receives a guaranteed sum to keep their dreams on track.

    • Low-Cost Modern Structures: The old "expensive" ULIPs are gone. Modern "New-Age" ULIPs often feature zero allocation charges and even return your mortality charges (the cost of insurance) at the end of the term, meaning more of your money goes toward actual wealth creation.

    • Long-Term Discipline: Because there is a mandatory 5-year lock-in period, ULIPs force you to stay invested. This prevents the "panic selling" that usually kills the returns of retail investors during short-term market dips.

    • Goal-Based Customization: You can set up a ULIP to match exactly what you’re saving for. If you’re looking at a 15-year window for your kid's college, you can start aggressive in the stock market to build the pile. As the graduation date gets closer, you manually shift that money into safer "cash-like" funds so a random market crash right before the tuition bill is due doesn't wipe out your hard-earned savings. It’s basically an investment that changes gears as your life does.

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How To Buy A Ulip Plan Through Policybazaar?How To Buy A Ulip Plan Through Policybazaar?

What is a ULIP Calculator?

A ULIP calculator is a simple online tool that takes the guesswork out of your planning. It helps you estimate how much your money could grow by looking at your goals and how much risk you're comfortable with.

To get your results, you just need to enter a few details:

  • Your investment: Whether you’re paying monthly, yearly, or in one go.

  • The timeline: How long you plan to stay invested.

  • The premium term: Exactly how many years you’ll be paying into the plan.
  • Target returns: What kind of growth percentage you're expecting.

It’s a great way to test out different scenarios so you can pick a plan that actually makes sense for your future.

Investment Return Calculator (Power of Compounding)
  • One Time
  • Monthly
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Invest For (in Years)

1 30

Stay invested for (in Years)

1 30

Expected rate of return (in %)

1 35
 
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YOU GET
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What is ULIP NAV?

ULIP NAV, or Net Asset Value, is just the price for one unit of your fund. It shows what your investment is worth right now, which helps you track growth and figure out your actual returns. To get this number, the insurer takes the fund's total assets and divides them by the units held by investors.

ULIP NAV tells you what your investment is worth at any given point.. When you put money into a ULIP, you’re buying units at whatever price they’re trading for that day. As the fund performs and the NAV moves up or down, your total investment value follows suit.

Insurers calculate and release these figures every single day. You can check your fund’s latest NAV anytime on the company’s website or by looking at the most recent fund fact sheet.

Things to Avoid When Investing in a ULIP Plan

  • Ignoring Risk Tolerance: ULIPs follow the market, so returns will go up and down. Pick a fund mix that actually fits how much risk you can handle.

  • Short-Term Goals: ULIPs aren't for quick cash. With a five-year lock-in and market ups and downs, they only make sense if you're prepared to leave your money alone for years.

  • Focusing Only on Tax: Don't buy a policy just to dodge taxes. Tax benefits are an added advantage, but the investment should first align with one's financial capacity and goals.

  • Frequent Switching: Moving money too often can ruin your long-term growth. Stick to a solid plan instead of reacting every time the market shifts.

  • Underestimating the Timeline: Don't cut your time short. Staying invested for years is the only way to beat market volatility and actually reach your targets.

The Power of Compounding & Loyalty Additions

If you look at a wealth chart, the first few years usually look like a flat line. Then, suddenly, it curves upward like a hockey stick. That’s not luck; it’s the result of two specific forces working together in a modern ULIP.

  1. Power of Compounding Effect

    In a market-linked plan, your returns are reinvested automatically.

    • How it works: You earn a profit on your premium. Next month, you aren't just earning on your premium—you’re earning on your premium plus last month’s profit.

    • Why Time Matters: Compounding is a back-heavy process. If you invest $₹5,000$ a month for 20 years, the growth you see in year 19 is often more than all the growth from the first 5 years combined. This is why "starting today" is more important than "starting big."

  2. Loyalty Additions

    Think of Loyalty Additions as a "thank you" from the insurance company for not being stopping the policy in between.

    • The Mechanism: Every few years (usually starting after year 5 or 10), the company adds extra "units" to your fund. This isn't money coming out of your pocket; it’s a percentage of your fund value or premium given back to you.

    • The Strategic Edge: These additions are great because they get reinvested immediately. They start compounding alongside your original money, effectively acting as an extra "booster" rocket for your portfolio.

FAQs

  • What is ULIP plan?

    A Unit-Linked Insurance Plan (ULIP) is a dual-purpose financial product that combines life insurance coverage with investment opportunities. A portion of your premium goes towards insurance, and the rest is invested in market-linked funds.
  • Is ULIP a good investment?

    ULIPs can be a good investment for those seeking both insurance coverage and market-linked returns over the long term, especially due to their tax benefits. However, their suitability depends on individual financial goals and risk appetite.
  • Is ULIP tax free?

    Yes, ULIP returns are generally tax-free under Section 10(10D) of the Income Tax Act, 1961, provided the premium paid in any financial year does not exceed Rs 2.5 lakh for policies issued on or after February 1, 2021. For policies issued before this date, there was no premium limit for tax exemption, only a sum assured condition.
  • Are ULIP plans good?

    Yes, ULIP plans can be good, particularly for long-term investors seeking capital appreciation along with life insurance coverage and tax efficiency. They offer flexibility in fund switching and can be a disciplined way to save and invest.
  • How does ULIP work?

    When you pay a premium for a ULIP, a part is used for life cover, and the remaining is invested in units of funds (equity, debt, or hybrid) chosen by you. The value of your investment depends on the performance of these funds.
  • Is ULIP better than a mutual fund?

    ULIPs include insurance and offer tax-free maturity (subject to conditions), while mutual funds are purely investment vehicles. Mutual funds generally have lower charges and higher liquidity. Your choice depends on whether you need integrated insurance with tax benefits (ULIP) or pure investment with more flexibility (mutual fund).
  • Is ULIP maturity amount taxable?

    The ULIP maturity amount is generally tax-free under Section 10(10D) of the Income Tax Act, 1961, provided the annual premium does not exceed Rs 2.5 lakh for policies issued on or after February 1, 2021. If the premium exceeds this limit, the maturity amount may be taxable as capital gains.
  • Who bears the investment risk in case of ULIPs?

    The investment risk in ULIPs is borne by the policyholder, as the returns are linked to the performance of the underlying market-linked funds.
  • What are New Age ULIPs?

    New-age ULIPs (Unit Linked Insurance Plans) are essentially improved versions of traditional ULIPs that address some of the common pain points. Some of the key features of new-age ULIPs include:
    • Lower charges: New-age ULIPs have lower charges than traditional ULIPs, such as premium allocation charges, fund management charges, and policy administration charges. This can result in higher returns for investors over the long term.

    • Greater flexibility: New-age ULIPs offer greater flexibility in terms of investment options, fund switching, and partial withdrawals. This allows investors to tailor their investment strategy to their individual needs and risk appetite.

    • Enhanced transparency: New-age ULIPs offer enhanced transparency in terms of fund performance and investment costs. This helps investors make informed decisions about their investments.

    Overall, new-age ULIPs offer several advantages over traditional ULIPs. Investors looking for a flexible, transparent, and cost-effective investment option should consider them.

  • What are the Myths about ULIP Investment?

    Here are some common myths debunked about ULIPs:
    • Myth: ULIPs are not good investments.

      Reality: New age ULIPs can be a good investment option, especially for those seeking a combination of life insurance and market-linked returns. However, like any investment, it's crucial to understand the product, choose the right plan, and consider your financial goals.

    • Myth: ULIPs are complex and difficult to understand.

      Reality: New age ULIPs are becoming more transparent with simpler structures and online access to monitor your investments.

    • Myth: ULIPs are expensive.

      Reality: Newer ULIPs come with lower costs and more focus on investment value. Be sure to compare plans and understand the charges involved.

    • Myth: ULIP mandate continuation

      Reality: Investors can discontinue a ULIP plan after a 5-years lock-in period without any surrender charges. While not mandatory, it is in the best interest to continue investing in ULIPs after 5 years as it helps accumulate a higher corpus in the long run.

    • Myth: Market volatility reduces life cover

      Reality: The life cover remains unchanged despite market fluctuations. If the insured passes away during the policy term, ULIP plans pay either the complete life cover or the fund value, whichever is higher.

  • What is the difference between a ULIP & SIP?

    Here is the difference between the two investment options: SIP stands for a systematic investment plan that enables an investor to invest a stipulated amount of money in his/her preferred mutual funds at a pre-stipulated interval of time. The investment periodicity can vary from monthly to quarterly or annual basis. In simple words, a systematic investment plan is a planned approach that helps an investor to accrue a large corpus over a period of time. ULIP It is a unique insurance plan, as it comes with double benefits. It is a perfect blend of investment and insurance in a single plan. A ULIP offers the investor to enjoy insurance benefits along with the opportunity to invest in a wide range of investment options of his choice such as bonds and stocks. By this means, the investor enjoys market-linked returns and his/ her insurance needs are also taken care of at the same time.
  • What is assured sum in a unit-linked insurance plan?

    The amount an insurer agrees to pay to the insured’s nominee in case he/she passes away is known as the assured sum.
  • What is the fund value?

    In a unit-linked insurance plan, the value of the insured’s outstanding investment after deducting all the fees/ charges is known as fund value. The insurance premium for ULIPs is bound to attract additional charges. As a part of the premium that you pay towards your ULIP is deducted to meet charges. While some charges like premium allocation charge are deducted upfront as a percentage of the premium, other charges like fund management charge, mortality charge and administration charge are deducted after your money has been invested and from the invested corpus. These charges are deducted by cancelling units at the prevailing net asset value.
  • What happens if I can’t continue ULIPs after 5 years?

    If you stop your premiums after five years, the policy closes immediately and you get your total savings back. Because you’ve finished the five-year lock-in, the insurer can't take out any exit fees or penalties. You simply walk away with every rupee that's sitting in your fund.
  • What is a low cost ULIP?

    In the recent years, IRDAI had capped charges (excluding mortality) at 3% for ULIP policies with tenure of up to 10 years and 2.25% for those policies with term of over 10 years. As a result, commission rate and surcharge values have come down. Due to this, insurance companies have launched ULIPs at a low cost. These investment-cum-insurance plans have become a low cost investment option. Indeed, it is a right time to break the historical aversion to ULIPs and start investing in them. Unlike mutual funds, maturity proceedings in unit-linked insurance plans are tax free under the Section 10(10d)^.
  • How to make money through ULIPs?

    The secret lies in the art of asset allocation that is choosing and switching between funds. All you have to learn is manage and shift funds strategically. Patience is the virtue you need to have, to be able to make money through ULIPs. Letting the policy live for longer period of time maximize your chances of earning high returns from the investments
  • Is ULIP better than FD?

    ULIPs are generally better than FDs for long-term investment goals. ULIPs not only offer life coverage to you and your family but also give you the opportunity to earn money through market-linked funds. FDs, on the other hand, offer guaranteed returns but lack the flexibility and potential for higher returns that ULIPs can provide.
  • What are the different types of ULIPs?

    ULIPs can be broadly classified under two heads- Type I ULIP - In case the insured dies, the nominees are paid either the sum assured or the fund value, whichever is higher. Type II ULIP - In case the insured dies, the nominees are paid a total of sum assured and the fund value.
  • What is ULIP in the stock market?

    ULIPs are basically a mix of a life insurance policy and a market investment. When you put money into one, it gets split up, some of it goes toward your life cover to keep your family protected, and the rest is put into the market to grow. You get to choose if that money goes into stocks or safer bonds, making it a solid way to build wealth over time while staying covered.
  • Are ULIPs safe for conservative investors?

    Yes, because you have control. While ULIPs are "market-linked," you don't have to put your money in the stock market. You can choose 100% Debt or Liquid funds, which invest in government bonds and fixed-income tools. This gives you the security of a traditional plan and the benefit of being able to see exactly where every rupee is going.

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Reviews & Rating
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Lucknow, June 04, 2024

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Ahmedabad, June 03, 2024

Efficient Service from Policybazaar

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Jaipur, June 02, 2024

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Pune, May 31, 2024

Reliable Assistance from Policybazaar

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Bangalore, May 28, 2024

Aditya Birla Wealth Aspire Plan Comprehensive Coverage

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Delhi, May 27, 2024

Bajaj Allianz Smart Wealth Goal Smart Investment Move

"Opting for Bajaj Allianz Smart Wealth Goal was a smart investment move. Policybazaars assistance in selecting this plan was exceptional. Highly satisfied"

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Arjun
Mumbai, May 26, 2024

TATA AIA Smart Sampoorna Raksha Reliable Coverage

"TATA AIA Smart Sampoorna Raksha provides reliable coverage. Policybazaars assistance in choosing this plan was invaluable. Thumbs up"

˜The insurers/plans mentioned are arranged in order of highest to lowest first year premium (sum of individual single premium and individual non-single premium) offered by Policybazaar’s insurer partners offering life insurance investment plans on our platform, as per ‘first year premium of life insurers as at 31.03.2025 report’ published by IRDAI. Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. For complete list of insurers in India refer to the IRDAI website www.irdai.gov.in
Disclaimer: #The investment risk in the portfolio is borne by the policyholder. Life insurance is available in this product. The maturity amount of Rs 1 Cr. is for a 30 year old healthy individual investing Rs 10,000/- per month for 30 years, with assumed rates of returns @ 8% p.a. that is not guaranteed and is not the upper or lower limits as the value of your policy depends on a number of factors including future investment performance. In Unit Linked Insurance Plans, the investment risk in the investment portfolio is borne by the policyholder and the returns are not guaranteed. Maturity Value: ₹1,05,02,174 @ CAGR 8%; ₹50,45,591 @ CAGR 4%. *Tax benefits and savings are subject to changes in tax laws. All plans listed here are of insurance companies’ funds. The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
*All savings are provided by the insurer as per the IRDAI approved insurance plan.
^The tax benefits under Section 80C allow a deduction of up to ₹1.5 lakhs from the taxable income per year and 10(10D) tax benefits are for investments made up to ₹2.5 Lakhs/ year for policies bought after 1 Feb 2021. Tax benefits and savings are subject to changes in tax laws.
¶Long-term capital gains (LTCG) tax (12.5%) is exempted on annual premiums up to 2.5 lacs.
++Source - Google Review Rating available on:- http://bit.ly/3J20bXZ

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